Home/Meta Advertising
Meta Advertising
Facebook and
Instagram, run to
a cost per lead.
The core of what Pixel Media does. 78 campaigns across the account, 3,277 leads delivered, and a cost per lead we agree on before any budget moves.
- Campaigns run
- 78
- Leads delivered
- 3,277
- Best cost per lead
- ₹19.59
- Widest reach
- 434,167
What we run
What running the account actually involves.
See all 78 campaigns in the live account →Lead campaigns
Instant forms and on-site conversions. Several angles tested small, losers cut fast, budget concentrated on what converts — that's the whole method.
Awareness and reach
For launches and category building, where the job is to be seen cheaply and often enough to be remembered without burning frequency.
Creative production
Static, video and carousel built for the feed, not repurposed from a brochure. New angles weekly while a campaign is scaling.
Tracking that survives iOS
Pixel plus Conversions API, server-side, so the numbers you optimise on hold up after the browser stops cooperating.
Live account snapshot
Meta ads results (live account)
Real campaigns. Real spend. Real results.
How it runs
From first call to live
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Step 1
Audit
Existing account, tracking, and a written cost per lead we believe is reachable.
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Step 2
Test wide
Several angles and audiences on small budgets, to find the losers fast.
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Step 3
Cut and concentrate
Budget moves to what converts. Frequency held roughly between 1.0 and 2.2.
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Step 4
Scale and report
Daily budgets up while cost per lead holds. You get the same Ads Manager view we use.
Questions
The things people ask before they hire us
What does a Meta ads agency actually do day to day?
Writing and shipping new creative angles, watching cost per result at ad-set level, killing what is not converting, moving budget to what is, keeping frequency in a healthy band (roughly 1.0–2.2), and making sure tracking still fires after every site change. It is closer to daily portfolio management than to a monthly report.
Can you guarantee a specific cost per lead?
No, and be careful with anyone who does. What Pixel Media does instead is write down, before any budget moves, the cost per lead we believe your offer can reach — and say plainly if we do not think a number is reachable. Across our own 78 campaigns the range has been ₹19.59 to ₹109.70; the honest version is a target with a reason attached, not a promise.
Why does my Facebook ad account keep getting rejected or restricted?
The usual causes are financial-services or health claims in the copy, before/after imagery, implied guaranteed returns, personal-attribute targeting language ("are you in debt?"), or a landing page whose content does not match the ad. Fixing it is normally a creative and landing-page problem, not an appeals problem — appealing the same asset repeatedly tends to make things worse.
What is Conversions API and do I actually need it?
The Meta Pixel runs in the browser, where iOS privacy settings and ad blockers break it. Conversions API (CAPI) sends the same events server-side, so Meta still sees the conversions and can optimise on them. Without it, your reported results undercount and the algorithm optimises on incomplete data. For any account spending meaningfully, it is not optional.
How do you report results?
You get access to the same Meta Ads Manager view we work in, so the reporting is the account rather than a slide deck built on top of it. Numbers on this page are exports from Pixel Media's own account, published unedited — the expensive campaigns are still in the table alongside the cheap ones.
Tell us what this needs to do
Tell us what this
needs to do.
Describe the job in a line or two and we'll come back with scope, timeline and a number. Free, and useful even if you don't hire us.
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