Lead generation
Instant forms and on-site conversions, built around a cost per lead you agree to before we spend anything. Creative, audience testing and daily optimisation included.
3,277 leads · ₹19.59–₹109.70 per lead
Account active · 78 campaigns · since Jul 2023
We buy attention on Meta and hand you the leads.
Pixel Media runs Meta ad accounts for lead-driven businesses in India — and builds the landing pages those ads point at. Below is the actual account, not a case study.
₹19.59
New Leads campaign aug
65 leads · ₹1,273.30 spent
- Campaigns run
- 78
- Leads delivered
- 3,277
- Widest single reach
- 434,167
- Ad spend managed
- ₹2.04L+
Figures are totalled from the campaigns listed below. Spend and results shown in INR, as reported by Meta Ads Manager.
Proof
The account, column for column
Every row below is a live campaign from the account. Sort it the way you would in Ads Manager — the cheap leads and the expensive ones are both still here.
Scroll the table sideways to see cost, reach and spend.
| On | Delivery |
|---|
Exports from Ads Manager
Services
Four things, done properly
No retainer for work you can't see. Each of these has a number attached to it.
Awareness & reach
For launches and category building, where the job is to be seen by the right people cheaply and often enough to be remembered — without burning frequency.
434,167 reached · ₹2.65 per 1,000
Traffic & engagement
Getting qualified clicks onto a page that deserves them, then reading the drop-off between click and landing-page view to find where the money leaks.
802 landing page views · ₹0.65 each
Site development
The landing page and the ad are one product. We build fast, tracked pages with the Pixel and Conversions API wired up on day one, so the numbers you optimise on are real.
Pixel + CAPI · server-side events
How we work
Four weeks to a number you can plan against
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Week 1
Audit and instrument
We go through the existing account, fix tracking, and write down the cost per lead we think is reachable. If we don't believe the number, we say so before you pay.
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Week 2
Test wide
Several angles, several audiences, small budgets. The point is to find the losers fast — most campaigns on this account started as one of five that didn't survive.
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Week 3
Cut and concentrate
Budget moves to what is converting. Frequency gets watched so the winners don't wear out — we hold most campaigns between 1.0 and 2.2.
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Week 4
Scale and report
Daily budgets go up while cost per lead holds. You get the same Ads Manager view we use, so reporting is just the account.
Pricing
Three ways to run this, priced before we start
Setup is one-time and covers the build. The monthly fee covers the work on the account. Ad spend is yours and goes to Meta directly, so there is nothing marked up in between.
Campaigns run on
Facebook Instagram WhatsAppYour first leads
Starter
Salons, gyms, clinics, coaching centres and local service businesses putting a rupee behind ads for the first time.
₹8,000/month
plus ₹7,000 one-time setup
What you get
- One mobile-first landing page built to convert
- WhatsApp button and enquiry form wired to your phone
- Business Manager, Pixel and ad account set up in your name
- One campaign, four fresh creatives a month
- Account checked and optimised twice a week
- Leads land in a Google Sheet as they come in
- Monthly report from the account itself
Needs an ad budget of ₹10,000 a month or more to work.
Book an auditWhere most businesses start
Growth
Businesses already getting enquiries that want a system behind them — a real funnel, retargeting, and follow-up that doesn't depend on memory.
₹15,000/month
plus ₹20,000 one-time setup
Everything in Starter, plus
- Five-page website with SEO basics and Google Business Profile
- Up to three landing pages for different offers
- Cold traffic, retargeting and lookalike audiences as one funnel
- Ten creatives a month, two of them video
- WhatsApp follow-up automation for new leads
- Lead dashboard your sales team can actually use
- Weekly reporting and a monthly strategy call
Needs an ad budget of ₹25,000 a month or more to work.
Book an auditSpend more, profitably
Scale
Multi-location brands, D2C and real estate teams pushing serious budget across Meta and Google at the same time.
₹30,000/month
plus ₹45,000 one-time setup
Everything in Growth, plus
- Custom website or web app built to your spec
- Google Ads: Search and Performance Max
- Landing pages A/B tested every month
- Server-side tracking through the Conversions API
- Fifteen or more creatives a month, UGC coordinated
- A named account manager and a weekly call
Needs an ad budget of ₹60,000 a month or more to work.
Book an audit- Ad spend is separate
- You pay Meta and Google from your own card. We take no cut of the media, so there is nothing to mark up.
- Three-month minimum
- Meta needs three to four weeks of learning before a cost per lead settles. One month tells neither of us anything.
- You own the account
- Ad account, pixel history, website and leads stay in your name. We work inside it as a partner.
- Prices exclude GST
- 18% GST applies. Setup is paid before the build starts, the monthly fee at the start of each month.
Introductory pricing while we build out case studies. Rates are held for the full term of any plan started at these prices.
Questions
The things people ask before they hire us
Straight answers, with our real numbers attached.
How much does a Meta ads agency cost in India?
Pixel Media runs three plans — Starter at ₹7,000 setup plus ₹8,000 a month, Growth at ₹20,000 plus ₹15,000 and Scale at ₹45,000 plus ₹30,000. All prices exclude 18% GST, and the full breakdown is in pricing. Ad spend is separate and paid by you directly to Meta, so nothing is marked up. Most Indian agencies either charge a percentage of ad spend (typically 10–20%) or a flat retainer between ₹15,000 and ₹50,000 a month depending on account size.
What is a good cost per lead on Facebook ads in India?
It depends heavily on the industry, but on Pixel Media's own account the range across 78 campaigns has been ₹19.59 to ₹109.70 per lead, with most lead campaigns settling between ₹25 and ₹60. Low-ticket consumer offers can go under ₹20; B2B, finance and education leads usually sit higher. Anyone quoting you a single number without knowing your offer is guessing.
How much ad budget do I need to start with Facebook ads?
It depends on the plan — ₹10,000 a month for Starter, ₹25,000 for Growth and ₹60,000 for Scale. Below ₹10,000 a month you cannot test enough creative angles and audiences to find what works, so the account never leaves the learning phase. The first month is mostly testing; the reliable cost per lead usually shows up in week three or four.
How long does it take for Facebook ads to start producing leads?
First leads typically arrive within 2 to 5 days of the campaign going live. A cost per lead you can actually plan a budget against takes about four weeks — one week to audit and instrument, one to test wide, one to cut losers and concentrate budget, one to scale while watching that the cost holds.
Do I need a landing page, or is a Meta instant form enough?
Instant forms are cheaper per lead because nobody leaves Facebook, but the leads are colder and phone numbers are often unverified. A landing page costs more per lead and converts better down the funnel. For most businesses the answer is to run both, compare cost per qualified lead rather than cost per lead, and put budget where the sales team says the leads are real.
Who owns the ad account and the lead data?
You do. Campaigns run inside your own Meta Business Manager and ad account, with Pixel Media added as a partner. Leads flow to your CRM. If you stop working with us, you keep the account, the pixel history, the creative and every lead — nothing is held hostage.
Tell us the lead you need and what it's worth.
We'll come back with the cost per lead we think this account can hold, and what it would take to get there. Free, and useful even if you don't hire us.
- Reply within one working day
- Existing account not required
- Audit costs nothing